Scots salmon crowned the Lyon king

Held in a region of France renowned for its gastronomy, the world famous professional trade show ran from 24 to 28 January and presented a unique opportunity for the company to showcase its premium salmon and production expertise to over 185,000 visitors, including chefs, buyers and hoteliers from across the world.

The company was invited to attend as a premium partner of the exhibition’s new ‘Golden Fish’ fishmonger competition. The competition was organised by the Federation des Poissonniers Écailleurs Traiteurs Rhones-Alpes (FDPETRA) and was held at the Sirha exhibition on Tuesday 27 January.

The competition saw eight master fishmongers from all over France compete for the title by preparing and presenting SSC’s Label Rouge salmon, as well as other species of fish, and also answering questions to demonstrate their knowledge of seafood. Competitors were judged by a panel of seafood professionals, chaired by one of the most talented fishmongers in France, Etienne Chavrier.

Craig Anderson, Managing Director of SSC, commented: “We were delighted to attend an exhibition with such a global audience as the Sirha exhibition, and to support the ‘Golden Fish’ competition. This provides a really excellent platform to celebrate the hard work and dedication of the fishmongers in France who are so integral to the whole industry.

“The event was also the perfect opportunity for us to showcase the premium quality of our Scottish salmon to the world. We are very proud to have been accredited with the highly coveted Label Rouge quality mark for our salmon products and this is contributing to an increased demand for our products internationally and at home. We are also seeing demand increase from a number of new markets including countries in the Far East such as China and Thailand,  due to a growth in healthy eating trends and the prevalence of Japanese and high end cuisine. We are keen to make the most of the exciting opportunities this presents to The Scottish Salmon Company.”

Cedric Bejaoui, President of FDPETRA, added: “The Sirha exhibition is a celebration of the best people, products and innovations the international food service and hospitality industries have to offer. The Scottish Salmon Company’s pride in its Scottish heritage and its confidence in the quality of its produce makes it an ideal fit with the aims of the exhibition. We are pleased to welcome The Scottish Salmon Company to France, and are proud to be able to display their produce to our visitors.”