SalmonChile prepares advertising campaign for Brazilians
César Barros explained that SalmonChile currently coordinates an advertising programme together with salmon producing companies and the Chilean government, in order to promote the comsumption of Chilean salmon in Brazil.
According to the financial journal Diario Financiero, Barros commented that Brazil is a very important market for the Chilean salmon industry, especially due to the closer proximity to that market. Moreover, he said that SalmonChile expects to execute a similar advertising campaign in USA at the right time.
