Potato giant launches Scottish smoked salmon product

Scotty Brand hot-smoked and cold-smoked salmon is due to go into the supermarkets in spring 2013. The salmon will be supplied by Scotland’s Lion Speciality Food, with listings and pricing to be confirmed closer to launch, the Grocer reports. Scotty Brand marketing manager Michael Jarvis told the news source the brand’s core credentials of clear Scottish provenance, high quality and good value meant smoked salmon was a logical extension for Scotty Brand, which to date had been used only on fruit and vegetables. “Salmon is a product for which Scotland is extremely famous for and it meets all the values we want to promote,” he added.