Aquaculture is now worth £620m a year to the Scottish economy, with Atlantic salmon accounting for 90 per cent of economic impact.

New initiative to target emerging European and Asian markets

Siri Dybdal
Published Modified

Label Rouge Scottish Salmon will be part of the SDI-led delegations of Scottish companies and trade organisations to Gulfood in Dubai this week (27th February and 2nd March), Boston Seafood Show in the USA in March and the European Seafood Show in Brussels in May.

Although originally dedicated to the French market, Label Rouge Scottish Salmon is acquiring international recognition for its superior quality and taste. During the last twelve months interest has developed in new emerging European markets such as Germany , Belgium and Switzerland .  Now

“France is the established market for Label Rouge products however we are receiving increasing interest from emerging European and Asian markets.  Gulfood is the region’s number one food and drink event and Dubai is one of the world’s richest cities – we hope to identify niche opportunities for Label Rouge Scottish Salmon in the region,” said Scott Landsburgh, chief executive, Scottish Salmon Producers' Organisation

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