WildWaters Salmon features in New York Tartan Day Parade

A squad of Shetland Vikings travelled across the Atlantic to take part in the event where they promoted the islands culture and heritage as well as Shetland’s award-winning salmon range.

Michael Stark, Managing Director of Grieg Seafood Hjaltland, commented: “We were delighted to have the opportunity to have our very own Vikings wave the flag for Shetland salmon at such a high profile event. America is the largest export market for Scottish salmon so this was an excellent opportunity to support our ongoing initiatives in the country.”

As the Vikings paraded through the streets of New York they carried with them a large banner promoting Shetland Salmon to the 3,000+ spectators and assorted media. Guizer Jarl, Stevie Grant, added: “It has been an absolutely fantastic experience and I hope that we have managed to create deal of interest in Shetland. As well as in the Tartan Day Parade, we proudly carried the banner everywhere we went, to the top of the Rockefeller Centre, and even to Times Square. I would like to thank Shetland Aquaculture for their sponsorship towards our trip.”