Tesco forced to axe marketing campaign

Stores across Scotland had been promoting farmed salmon with flags and flyers covered in Saltires, but staff were ordered to tone down the campaign after environmentalists pointed out the fish had been imported as eggs from Norway,

Don Staniford, of the Global Alliance Against Industrial Aquaculture, said: “Tesco’s blatant breaches of trading standards makes a mockery of their claim to be promoting Scots salmon.

A spokesman for the supermarket giant said: “These signs were put in the wrong place by mistake. The products were clearly marked with their country of origin.

“We are working with our stores across Scotland to make sure only Scottish products are displayed in cabinets that feature Scottish flags.”