Supermarket support for Seafood Week

Each retailer has been awarded industry funding by Seafood Week organiser, Seafish, to help promote seafood to customers during the UK-wide event, which runs from 5-12 October. This is the first year Marks & Spencer has been involved in Seafood Week. Lesley Saunders, fish buyer for the retailer, said: "Seafood week is a great opportunity for us to showcase all the fish species we sell. Waitrose, which has supported Seafood Week since it began in 2000, has a host of in-store activity planned. Rachel Hillier, promotions manager at the supermarket, said: "Our shoppers are big buyers of seafood, and the week gives us a great opportunity to encourage them to try something new and explore our fantastic range of products." Some of the activities planned by the multiples during Seafood Week include Andy Gray, account manager for Seafish, said: "We have been working with supermarket partners since Seafood Week began in 2000 and they always come up with exciting, customer-friendly activities to encourage people to get involved.”