Novus receives 2012 New Product Innovation Award

"Novus is proud to receive the New Product Innovation award from Frost & Sullivan," stated Thad Simons, President and CEO, at Novus. "We're equally humbled by this recognition because our mission is not to seek awards for what we do; rather it is to focus on sustainably meeting the growing global need for health and nutrition. We're excited about offering our customers the health and nutrition solutions associated with feeding PREVIDA."

Frost & Sullivan's selection of PREVIDA was the result of a decision support matrix (DSM) comprised of five criteria, including 1) Innovative Element of the Product, 2) Leverage of Leading-Edge Technologies, 3) Value Added Features/Benefits, 4) Increased Customer ROI and 5) Customer Acquisition/Penetration Potential. Frost & Sullivan concluded that PREVIDA was truly an innovative product with immense market penetration potential.

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