BioMar's new strategy is tilted 'Shaping The Future'

BioMar launches website for 'innovation'

Feed producer BioMar has launched a website to outline its ambitions for innovating aquaculture.

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The new website gives users access to a significant knowledge base on aquaculture farming and feeding, while telling the story of how BioMar has been involved in building sustainable and efficient aquaculture for more than 50 years.

Sif Rishøj, corporate communication director of the BioMar Group, says: “At BioMar we are committed to innovating aquaculture. The website has been designed to ease communication and cooperation with our stakeholders. Actually we have designed and build a website that is extremely user friendly. I believe that it is very easy to find the right information despite the extensive volume of material available.”

BioMar last year launched its company purpose statement - “Let´s Innovate Aquaculture” - and a new strategy, titled “Shaping the Future”. The guiding principles of Innovation, Sustainability, Cooperation and Performance are explored in depth on the new website.

Rishøj added: “Our marketing and technical departments have worked hard in order to make a comprehensive webpage with the ambition of creating a truly interesting source of information. It will be constantly updated and developed with the aim of interacting with the aquaculture community being a proactive contributor to the development of a sustainable and efficient industry.”