AquaChile joins salmon council in bid to lift sales
AquaChile has joined the US National Fisheries Institute's Salmon Council as its newest member.
The aquaculture outfit produces Atlantic and Pacific salmon, sea trout and tilapia, providing products to more than 30 countries across five continents.
Founded in 1988, AquaChile has operations in Chile, Costa Rica and the US, employing 5,000 workers company-wide.
“AquaChile oversees every step of production from egg to harvest with meticulous quality,” said general manager Vicente De la Cruz. “In joining the Salmon Council, AquaChile is turning its focus to the last step of the process – the marketing and sale of salmon.”
In its fourth year, the NFI Salmon Council’s membership has grown to include companies at all levels of the supply chain, including associate members who provide services to the salmon industry.
Global fishery
Salmon Council chairman Gianfranco Nattero said the council’s expansion could help increase salmon consumption. “Salmon is a global fishery,” said Nattero. “Producers in Chile, Canada and all other salmon producing countries, together with processors in the US and fishermen from Alaska are equally responsible for promoting the versatility, healthy and nutritious qualities of salmon. The more perspectives we have informing the council’s work the more successfully we tell salmon’s story to consumers.”
The Salmon Council was established in January 2013 to promote promotion of salmon in the US market. Its 13 full members are Agrosuper, AquaChile, Bluemar USA, Bumble Bee Seafoods, Icicle Seafoods, King & Prince Seafood Corporation, Marine Harvest USA, Morey’s Seafood International, Norwegian Seafood Council, Salmon Chile, Slade Gorton & Company, Trapananda Seafarms, Trident Seafood Corporation. Its six associate members are CH Robinson, Commodity Forwarders, Integra Chile, Marel, Miami International Transit, Northwest Farm Credit Services.
